Alcohol Marketing Bill - New Rules for Advertising Alcoholic Drinks

This bill would create new rules for how companies can advertise and market alcoholic drinks in the UK. It would limit where and when alcohol adverts can appear, including restrictions on television, online platforms, and public spaces. The bill would also control how alcohol companies can sponsor sports events and festivals. Companies would face penalties if they break these rules. The government says this will reduce harmful drinking by limiting exposure to alcohol marketing, especially for young people. Critics say it could hurt businesses, reduce sponsorship funding for sports and events, and may not effectively change drinking habits. The bill would apply to all types of alcoholic beverages including beer, wine, and spirits.

• 1Creates new restrictions on where and when alcohol can be advertised
• 2Limits alcohol advertising on TV, online platforms, and in public spaces
• 3Controls alcohol company sponsorship of sports events and festivals
• 4Sets penalties for companies that break the marketing rules
• 5Government says it will reduce harmful drinking, especially among young people